Cause school marketing is not just a great way to promote your brand, it is a noble thing to do. The back-to-school season is an excellent place to engage with children, as they won’t have too many obligations when the school year begins and will still be in a good mood. If you don’t want to get engaged or don’t have ideas, you can let kids choose. For example, you can get in touch with a local school and tell them that you want to match any amount of donations kids collect during the first school week by organizing a charity shop. Suggest using that money to buy toys or medication for a local children’s hospital.